GRAY LINE BRAND
  • How-To
  • REQUIREMENTS
    • Vehicles
    • Health & Safety
    • The Logo
    • The Tagline
    • The Color
    • The Font
  • COVID-19 Messaging
  • Best Practices
    • COVID-19 Health & Safety
    • Gray Line Examples >
      • Vehicles
      • Diamond Design Layer
      • Business Cards
      • Brochures
      • Staff Uniforms
    • Co-Branded Examples >
      • Business Cards
      • Vehicles
  • Vehicle Examples
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Letter from the ceo

GLWW Family,

​It has been and continues to be my distinct pleasure to serve as CEO of the Gray Line Worldwide global family.  You are the Heart and Soul of this Family, and I’m proud of the roles you serve not just within Gray Line, but also within your communities.  

Travel has always been a way of coming together, of finding common ground, learning and growing.  At the end of the day, the experience comes from the people and places within a destination, within a trip.  As you are the representatives of your cities, cultures and this global family, I cannot express the greatness of pride in and respect I have for you.

Within this family, we represent X cites, X countries, X licensees, XX family members and XXX,XXX travelers. Our reach, and therefore, responsibility to provide “Sightseeing Everywhere” is desired if not expected.  Travelers know us. Communities know us.  Now, we have the opportunity to evangelize the Gray Line family throughout our cities and tourism destinations.

You may be new to the family, you may be procuring new vehicles, you may be seeking new marketing materials -- and let me share, we will meet you where you are.  Enclosed you will find the assets currently available to you and a quick start guide to begin your journey.  The Brand Style Guide also has more robust background, recommendations and assets available to you as you drive your business forward.

Use this as the guide it is and reach out to myself or our Denver team with any questions you may have on navigating or embodying the recommendations.  

Thank you for all you do to keep the value and meaning of Gray Line brand so strong around the world.  Let’s keep the bus going!

Travel Right,

Brad

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  • How-To
  • REQUIREMENTS
    • Vehicles
    • Health & Safety
    • The Logo
    • The Tagline
    • The Color
    • The Font
  • COVID-19 Messaging
  • Best Practices
    • COVID-19 Health & Safety
    • Gray Line Examples >
      • Vehicles
      • Diamond Design Layer
      • Business Cards
      • Brochures
      • Staff Uniforms
    • Co-Branded Examples >
      • Business Cards
      • Vehicles
  • Vehicle Examples