GRAY LINE BRAND
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    • The Tagline
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    • COVID-19 Health & Safety
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Gray line messaging
COVID-19 Response

During this difficult and uncertain time, it is monumental to be part of a trusted, global, brand. It is also now, more than ever, extremely important that we have consistent messaging across all channels and locations.

We have created a series of templates in reference to COVID-19, and will continue to roll out more templates as the situations evolve. When using any Gray Line social media channel, it is mandatory you use one of the templates, so we can make sure our brand messaging is staying consistent. If you would like to post anything (regarding COVID-19), that is not one of the provided templates, you must either send it Gray Line Worldwide for approval or use a non-Gray Line account to post it.

You will notice the background images on the templates are different, you are free to use any of the generic ones provided below, or use the template and incorporate an image of your destination. When you download the blank template, it is a .png file with no background image. All you need to do it place it over an image of your destination, a royalty free image that you own the rights to. The simpler the better, so that it is still eye-catching, yet the main focus is on the message itself. If you need any help finding images or with how to use the template, please reach out to Emilie Schlafly.

Social media POST downloads

CURRENT Message Themes: open for business, or opening soon


Blank templates for your own background images

We're Open:

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Opening SOON:

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Instructions:
1. Download .png file by clicking the image to the left
2. Find an image you would like to use for the background - a royalty free image that you own the rights to.
3. Open the background image in a photo-editing app, Mac Preview, Photoshop, etc.
4. Copy the .png template file
5. Paste the copied .png onto the background image you have open
6. Crop accordingly, based on the original size of the background image
7. Save and post to any social channel, in the caption of every post make sure to include: "Our local tour and experience teams in more than 50 countries look forward to seeing you 
soon. Find us at grayline.com"
* If you have any trouble using the template with your own image, Emilie Schlafly - eschlafly@grayline.com, is available to help, just send her the background image you would like to use and she'll take it from there.

video Trailers

Gray Line Worldwide has repurposed some footage from "The Bucket Life" Series and the "Find A Reason To Go" series for use on your social channels. Below are two worldwide edits for use by every Licensee.

If you post the video on any social channel, you must include in the caption
"Our local tour and experience teams in more than 50 countries look forward to seeing you soon. Find us at grayline.com".

In the bottom right corner of the video there is a 'Download' button. Once you click that the video opens in a new window, then right click the video and select "Save Video As" to save it to your computer.

FIND A REASON TO GO video


THE bucket life video


Message Theme: INSPIRATION

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Message Theme: Doing our part

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  • How-To
  • REQUIREMENTS
    • Vehicles
    • Health & Safety
    • The Logo
    • The Tagline
    • The Color
    • The Font
  • COVID-19 Messaging
  • Best Practices
    • COVID-19 Health & Safety
    • Gray Line Examples >
      • Vehicles
      • Diamond Design Layer
      • Business Cards
      • Brochures
      • Staff Uniforms
    • Co-Branded Examples >
      • Business Cards
      • Vehicles
  • Vehicle Examples