GRAY LINE BRAND
  • How-To
  • REQUIREMENTS
    • Vehicles
    • The Logo
    • The Tagline
    • The Color
    • The Font
  • Best Practices
    • Gray Line Examples >
      • Vehicles
      • Diamond Design Layer
      • Business Cards
      • Brochures
      • Staff Uniforms
    • Co-Branded Examples >
      • Business Cards
      • Vehicles
  • Vehicle Examples
  • Certification Survey

Corporate TAGLINE

TAGLINE INTRODUCTION
The tagline fulfills a very important purpose: it enables us to quickly and efficiently sum up what Gray Line is all about. Using a consistent tagline across all destinations in the world will help set Gray Line apart from every other sightseeing company out there.  "Sightseeing Everywhere" is Gray Line in a nutshell. It is a short, direct statement that our consumers are likely to remember and recognize all over the world. 

Taglines have the potential to build value over time and ours can become one of the most recognizable parts of our identity. In the long run, consumers may even become more likely to remember our tagline rather than our company name. Overall, taglines help to fill in the information gaps that the rest of our marketing may not cover as it succinctly explains w
hy a customer should choose Gray Line over anyone else. 

the LOGO & TAGLINE

​The Tagline 
The tagline captures the essence of The Gray Line Brand and should be used in most cases paired with the logo, wherever possible. 

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Additional examples

TAGLINE HORIZONTAL
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​TAGLINE CIRCULAR
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PREVIOUSLY USED TAGLINES
​(Updated With Proxima Nova Font)
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Downloads

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  • How-To
  • REQUIREMENTS
    • Vehicles
    • The Logo
    • The Tagline
    • The Color
    • The Font
  • Best Practices
    • Gray Line Examples >
      • Vehicles
      • Diamond Design Layer
      • Business Cards
      • Brochures
      • Staff Uniforms
    • Co-Branded Examples >
      • Business Cards
      • Vehicles
  • Vehicle Examples
  • Certification Survey