Corporate TAGLINE
TAGLINE INTRODUCTION
The tagline fulfills a very important purpose: it enables us to quickly and efficiently sum up what Gray Line is all about. Using a consistent tagline across all destinations in the world will help set Gray Line apart from every other sightseeing company out there. "Sightseeing Everywhere" is Gray Line in a nutshell. It is a short, direct statement that our consumers are likely to remember and recognize all over the world.
Taglines have the potential to build value over time and ours can become one of the most recognizable parts of our identity. In the long run, consumers may even become more likely to remember our tagline rather than our company name. Overall, taglines help to fill in the information gaps that the rest of our marketing may not cover as it succinctly explains why a customer should choose Gray Line over anyone else.
The tagline fulfills a very important purpose: it enables us to quickly and efficiently sum up what Gray Line is all about. Using a consistent tagline across all destinations in the world will help set Gray Line apart from every other sightseeing company out there. "Sightseeing Everywhere" is Gray Line in a nutshell. It is a short, direct statement that our consumers are likely to remember and recognize all over the world.
Taglines have the potential to build value over time and ours can become one of the most recognizable parts of our identity. In the long run, consumers may even become more likely to remember our tagline rather than our company name. Overall, taglines help to fill in the information gaps that the rest of our marketing may not cover as it succinctly explains why a customer should choose Gray Line over anyone else.
