BrandING requirements

The requirements outline what Gray Line Licensees must follow in order to be compliant with the Brand Standards.
Gray Line Standard 3.1
Each Licensee must “Comply with all branding requirements approved by the Board of Directors and as stipulated in the Corporation’s published brand standards”.
See more details and download the full Corporation Standards HERE.

MINIMUM REQUIREMENTS

100% OF YOUR SIGHTSEEING FLEET MUST MEET THE BELOW MINIMUM REQUIREMENTS:
Minimum size requirements are for full-size motor coaches, smaller vehicles must have proportionally sized logos and taglines.
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1. Gray Line Logo [each side of vehicle]
  • Minimum size 48 inches, 122 cc for motor coaches, or sized proportionally for small vehicles
  • Gray Line logos must be integrated as part of the overall design concept, as approved by Gray Line Worldwide
2. Sightseeing Everywhere Tagline on each side of vehicle. [*ALTERNATE: On the back of the vehicle] 
  • Minimum size 36 inches, 91 cm for motor coaches, or sized proportionally for small vehicles
  • The Sightseeing Everywhere tagline cannot be paired with any other URL other than grayline.com or grayline.com/destination as it is the official Gray Line tagline
3. grayline.com/destination url [each side of vehicle] [*ALTERNATE: On the back of the vehicle]​​ 
  • grayline.com is also acceptable, but graylinedestination.com is not.

​*ALTERNATES: If the Sightseeing Everywhere tagline and the grayline.com URL are used only on the back of the vehicle, no other advertising or co-branding can be on the back of the vehicle. The vehicle still must have conforming Gray Line branding on each side of the vehicle (meaning requirements #1 is met).

QUESTIONS?
For more in-depth details on the vehicle requirements, see the Vehicles page
and/or, email Emilie Schlafly [email protected] 
EXCEPTIONS

Licensees may apply for exceptions as follows:

1. Branding is prohibited by local law or covenant
2. Contractual requirements limit branding for part of the fleet
      * Your entire fleet will not be exempt; depending on fleet size and contractual obligations, either a number of vehicles                       or a percentage of fleet must meet the requirements
3. Licensee has recently branded using a prior, approved design
4. Any such exception shall be evidenced by a branding agreement, approved by Gray Line