BrandING requirements

The requirements outline what Gray Line Licensees must follow in order to be compliant with the Brand Standards.

Gray Line Standard 3.1
Each Licensee must “Comply with all branding requirements approved by the Board of Directors and as stipulated in the Corporation’s published brand standards”.
See more details and download the full Corporation Standards HERE.

MINIMUM REQUIREMENTS

100% OF YOUR SIGHTSEEING FLEET MUST MEET THE BELOW MINIMUM REQUIREMENTS:
Minimum size requirements are for full-size motor coaches, smaller vehicles must have proportionally sized logos and taglines.
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1. Gray Line Logo on each side of vehicle, minimum 48 inches wide (must be integrated with the overall design concept)
2. Sightseeing Everywhere Tagline on each side or the back* of the vehicle, minimum 36 inches wide
3. grayline.com/destination url on each side or the back* of the vehicle (grayline.com is acceptable but graylinedestination.com is NOT compliant)   

​*If the Sightseeing Everywhere tagline and the grayline.com URL are used only on the back of the vehicle, no other advertising or co-branding can be on the back of the vehicle.

QUESTIONS?
For more in-depth details on the vehicle requirements, see the Vehicles page
and/or, email Emilie Schlafly eschlafly@grayline.com 

EXCEPTIONS

Licensees may apply for exceptions as follows:

1. Branding is prohibited by local law or covenant
2. Contractual requirements limit branding for part of the fleet
      * Your entire fleet will not be exempt; depending on fleet size and contractual obligations, either a number of vehicles                       or a percentage of fleet must meet the requirements
3. Licensee has recently branded using a prior, approved design
4. Any such exception shall be evidenced by a branding agreement, approved by Gray Line