GRAY LINE BRAND
  • How-To
  • REQUIREMENTS
    • Vehicles
    • Health & Safety
    • The Logo
    • The Tagline
    • The Color
    • The Font
  • COVID-19 Messaging
  • Best Practices
    • COVID-19 Health & Safety
    • Gray Line Examples >
      • Vehicles
      • Diamond Design Layer
      • Business Cards
      • Brochures
      • Staff Uniforms
    • Co-Branded Examples >
      • Business Cards
      • Vehicles
  • Vehicle Examples

VEHICLE BRANDING

GRAY LINE BRAND VEHICLES ​

Gray Line Design Template - Motorcoach

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The blue diamond shape should always cover the front of the bus. The Gray Line logo and URL are required to be included on both sides of the vehicle with a minimum logo size of 4 feet wide. The URL can be destination-specific.
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The ‘Sightseeing Everywhere’ tagline is required to be included on the vehicle with a minimum size of 3 feet wide. Other taglines and promotions like The Bucket Life can be used in addition to the required elements. 
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Images can be used on both sides of the bus. The images can be the same or different on each side, but they must be reflective of Gray Line's values. 
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The images must sit adjacent to the front diamond element leaving an area at the back of the bus where the tagline is sure to be legible.

Gray Line Design Template - Double Decker

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​The bus shapes above demonstrates how the required graphical elements can work with different design styles. 

​If you are unsure how to adapt for your own style, please contact Gray Line Worldwide at brand@grayline.com

Gray Line Design Template - Van

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The van shape above demonstrates how the required graphical elements can work with different design styles. 

​If you are unsure how to adapt for your own style, please contact Gray Line Worldwide at brand@grayline.com
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  • How-To
  • REQUIREMENTS
    • Vehicles
    • Health & Safety
    • The Logo
    • The Tagline
    • The Color
    • The Font
  • COVID-19 Messaging
  • Best Practices
    • COVID-19 Health & Safety
    • Gray Line Examples >
      • Vehicles
      • Diamond Design Layer
      • Business Cards
      • Brochures
      • Staff Uniforms
    • Co-Branded Examples >
      • Business Cards
      • Vehicles
  • Vehicle Examples