HOW-TO
NAVIGATING THE GUIDELINES
1. The Requirements
Outlines the Gray Line Marketing Standards that all Gray Line Licensees must follow in order to be compliant with the Brand. For more details on the Standards and what each Licensee must do to meet the branding requirements, see the Requirements Page.
Within the Requirements section you will find detailed instructions on each major component related to Gray Line Branding:
|
3. The Gray Line Tagline
|
5. The Gray Line Font
|
2. Best Practices
Outlines Gray Line's Best Practices in which all Gray Line Licensees are recommended to follow in order to make the most out of what the Gray Line Brand has to offer. Within this section you will find details and examples on the following:
Outlines Gray Line's Best Practices in which all Gray Line Licensees are recommended to follow in order to make the most out of what the Gray Line Brand has to offer. Within this section you will find details and examples on the following:
|
Gray Line Branded Assets
a. The Diamond Design Layer b. Business Cards & Email Signature c. Brochure d. Attire |
