Corporate TYPOGRAPHY

THE FONT
Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all design. Proxima Nova is the primary typeface for all marketing materials.

​Please note the font used in the logo is a custom graphic and there is no font available for reproduction. 

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Usage
When possible, normal reading text, like you are reading now, should use Proxima Nova Light. You may use the Regular variation if print is illegible in Light.

Web-use should be Proxima Nova Light. 

Never use Proxima Nova Thin, as this variation has proven to be illegible online and on printed materials. 

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FONT DOWNLOAD/PURCHASE LINK

If your operation has an in-house designer, chances are they use the Adobe Creative Suite, where the entire Proxima Nova Family is downloadable for free, through the Adobe Typekit.
They can login and sync the font to their computer HERE

If you have no access to the Adobe Creative Suite:​
Click here to purchase the Gray Line Font
Note: The entire font family does not need to be purchased, just the light, regular and bold options shown above.