GRAY LINE BRAND
  • How-To
  • REQUIREMENTS
    • Vehicles
    • The Logo
    • The Tagline
    • The Color
    • The Font
  • Best Practices
    • Gray Line Examples >
      • Vehicles
      • Diamond Design Layer
      • Business Cards
      • Brochures
      • Staff Uniforms
    • Co-Branded Examples >
      • Business Cards
      • Vehicles
  • Vehicle Examples
  • Certification Survey

GRAY LINE
​PRINT & DIGITAL ASSETS 

THE DIAMOND LOGO ELEMENT APPLICATION 

The diamond element can be used to complement a design. The diamond can either contain an image or act as a mark on an image. 

The examples below highlight how to, and how not to, use the diamond element. 

CORNER DIAMOND OVERLAY

Picture
Picture
Usage
​

Where possible, the diamond element should predominantly sit on the bottom left-hand side. The diamond can be used on the right-hand side if it is the only option that looks good within the marketing space available. 

If the background image is dark, the white diamond element should be used. If the background image is light, the blue diamond element should be used. 
Picture
Picture

CENTER DIAMOND

Usage
The diamond element can also be centered with the bottom point of the diamond in the middle. 

​When using this, the image must sit within the diamond element as shown opposite. 
Picture

SIDE DIAMOND

Usage
The diamond element can also be positioned coming in from the right-hand side. 

​This application is more suited for the style of a vehicle graphic. The blue diamond, or that with an image contained within, must be used.
Picture
Proudly powered by Weebly
  • How-To
  • REQUIREMENTS
    • Vehicles
    • The Logo
    • The Tagline
    • The Color
    • The Font
  • Best Practices
    • Gray Line Examples >
      • Vehicles
      • Diamond Design Layer
      • Business Cards
      • Brochures
      • Staff Uniforms
    • Co-Branded Examples >
      • Business Cards
      • Vehicles
  • Vehicle Examples
  • Certification Survey